College of Business Archives | University of West Alabama /news/category/academics/college-of-business/ Mon, 16 Feb 2026 15:52:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 /app/uploads/2023/04/cropped-uwa-favicon-32x32.png College of Business Archives | University of West Alabama /news/category/academics/college-of-business/ 32 32 Kicking his goals one at a time /news/kicking-his-goals-one-at-a-time/ Fri, 05 Dec 2025 15:59:07 +0000 /?p=32521 Whether it's on the playing field or in the classroom, Elijah Guyton approaches every challenge with the same mindset: make a plan, then make it happen.

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Story: Lisa Sollie | Photo: Cody Ingram

UWA business student balances the classroom and the gridiron

Whether he’s flying around a motocross track or drilling field goals for the University of West Alabama, Elijah Guyton approaches every challenge with the same mindset: make a plan, then make it happen.

A management major at UWA, Guyton didn’t begin his football journey as a kicker. He started playing the sport in seventh grade, but it wasn’t until his junior year of high school that a coach mentioned the team needed someone to handle the kicking duties. Guyton volunteered, figuring “Why not me?”

What started as a spontaneous decision quickly became a serious path. After performing well for someone who had never kicked before, he began attending camps and one-on-one training sessions the following year. Scholarship offers followed, and he chose UWA for its close-knit campus community and the chance to be “more than just a number.”

A high honor student, Guyton arrived ahead of the game. Because he took dual enrollment classes and then a full load each semester, he shaved off a full semester and is set to walk in commencement exercises on Friday, Dec. 12.

Although football brought him to UWA, Guyton knew a business degree could take him in countless directions. Still eligible to play next season after redshirting his freshman year, he plans to begin work on an this spring while continuing to contribute on the field in the fall.

That decision, he said, is part of a larger plan he set in motion long before college.

“I had a goal when I came to college to not have any student loan debt to pay off,” Guyton said. By using his scholarship funds to cover graduate coursework, living in the dorms, and walking to class, he is well on his way to achieving that target—another example of the deliberate approach that shapes both his academic and athletic life.

A diligent student, he noted that if he happens to miss a class, at least one professor typically checks on him.

“I like that my professors know me and notice if I’m not there for some reason. It’s not like me to miss, so they don’t hesitate to reach out,” Guyton said. “That personal connection,” he added is a big part of why UWA feels like home.”

Photo: Joe Chance

Named an AFCA All-American last year, he recently hit a career-long 51-yard field goal against Northeastern State. He hopes to attend some kicking camps next year that can get him in front of NFL scouts and pro evaluators.

“A lot of kids dream about making it to the college level to play football, and I’ve made it—so why not push the limit and go the next step while I’m at UWA? If it doesn’t work out, I’ll have two degrees to fall back on.” He figures the odds are in his favor either way.

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UWA DECA chapter represents university at first international collegiate event /news/uwa-deca-chapter-represents-university-at-first-international-collegiate-event/ Thu, 03 Jul 2025 13:01:49 +0000 /?p=29010 All eyes were on UWA's new DECA chapter as they competed for the first time in the International Collegiate DECA Conference in San Francisco. They were the only chapter from Alabama attending the conference.

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Pictured: DECA advisors Abby Fuller and Wes Watkins, and DECA president, Alexis Jones

Story: Lisa Sollie | Photo: Cody Ingram

In a milestone moment for the University of West Alabama, students competed for the first time at the International Collegiate DECA Conference this spring, showcasing their skills on a global stage in San Francisco.

Five students from UWA’s College of Business and the College of Liberal Arts—Alexis Jones, Neely Atkinson, Luke Goldman, Kiona McCallister, and Donovan Dicker—represented the University’s newly launched DECA chapter, established in fall 2024. Accompanied by UWA advisors Abby Fuller and Wes Watkins, the team joined more than 1,000 peers worldwide to solve real-world business challenges in marketing, finance, hospitality, and management.

Launching UWA DECA
UWA’s DECA chapter is part of a global network of more than 200 collegiate chapters designed to prepare emerging leaders and entrepreneurs.

The idea to start a chapter began with Fuller, who partnered with her colleague Watkins. The two are both staff members in UWA’s CARES program, which provides students with academic advising, career exploration, tutoring, study spaces, and enrichment resources.

“Wes brought in Dr. Willy Hill, dean of the College of Business, whose support, enthusiasm, and financial contributions were crucial to our chapter’s launch,” Fuller says. “His backing allowed us to send a team to California for the international competition.”

Throughout the fall semester, Fuller and Watkins focused on forming the chapter’s structure— establishing officers, setting organizational goals, and recruiting motivated students. Chapter president Alexis Jones played a leading role in identifying students whose interests aligned with DECA’s core principles.

“It was hard getting students to buy in at first because most of us, including me, didn’t realize how beneficial DECA could be,” Jones says. “It wasn’t until after the conference in San Francisco that I truly understood its value.”

Competing on the Global Stage
Jones and teammate; Neely Atkinson, both integrated marketing communications majors, competed in the Entertainment Marketing event. Their performance stood out, advancing them to the second round and earning a spot in the Top 10 in their category.

“What impressed me the most was that our judges were actual professionals in the entertainment marketing industry,” Jones notes. “It legitimized the work Neely and I put in.”

For Jones, the professional atmosphere and networking opportunities left a lasting impact.

“Being around other students who were serious about this kind of work, that energy rubbed off on me,” she says. “It was exciting to be part of something that exposed me to many new opportunities.”

Beyond the competition
Beyond the event, the students explored San Francisco and gained valuable real-world experience. One highlight was riding in Waymo’s autonomous vehicles, offering a glimpse into the future of transportation.

“It might have been everyone’s favorite part,” says Watkins.

The group also explored the city’s cultural richness by visiting Chinatown and Little Italy neighborhoods.

“Travel like this opens students’ minds, he adds. “That’s something you just can’t replicate in a classroom.”

What’s Next
With one international event under their belt, Fuller and Watkins are already thinking bigger.

“We were the only collegiate chapter from Alabama at the conference, so all eyes were on us,” Fuller says. “If more schools got involved, we could eventually host a statewide collegiate conference, similar to what already exists at the high school level. More than 1,000 students competed in Alabama’s high school DECA conference this past year.”

Watkins sees the chapter as a powerful recruitment tool as well.

“By collaborating with our admissions office, we could attract high school DECA students and connect them with our collegiate chapter,” he says. “It might be what helps tip the scales in UWA’s favor when a student is choosing a college.”

Jones agrees and believes the chapter could offer even more to students.

“I’d love to see us provide professional development workshops. Sometimes students don’t know what skills they need until after graduation,” she says.

The advisors also plan to better prepare future teams for competition by using available test materials through DECA’s corporate headquarters and working on interview skills to sharpen students’ presentation and interpersonal skills for competition and future job or internship opportunities.

And for those not looking to compete, Fuller says there will be opportunities closer to home.

“Last year, several of the business faculty invited our DECA students on academic field trips across the state,” Fuller says. “I believe that will continue this year.”

For Jones, DECA’s actual value lies in the connections—on campus, across the state, and internationally.

“There’s so much you can gain from DECA. “Whether it’s networking, career skills, or simply stepping outside your comfort zone, it’s an experience I wish every student could have.”

Watkins echoed that sentiment.

“DECA is just the tip of the iceberg,” Watkins says. “There are incredible opportunities here at UWA, but students have to take the initiative to step outside the four walls of the classroom and experience them.”

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From Uncertainty to Purpose /news/from-uncertainty-to-purpose/ Fri, 02 May 2025 13:24:32 +0000 /?p=28349 Graduating with an accounting degree wasn’t Lila-Camille Knizley’s original plan, but as she reflects on her journey, she realizes it’s exactly what she was meant to do.

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Lila-Camille Knizley headshot

UWA becomes home for Mobile native

Story: Lisa Sollie | Photo: Cody Ingram

As Lila-Camille Knizley nears graduation, the accounting major from Mobile is finding it hard to say goodbye to a place that has come to feel like home. She will graduate from the University of West Alabama on May 9, earning a degree much different than her original college plans included.

In high school, Knizley envisioned a future in occupational therapy. However, she started feeling uncertain as she researched the field and the competitive nature of getting accepted into OT school. Seeking guidance, she turned to her dad’s best friend, “Uncle Scott,” who gave her simple, practical advice, “If you don’t know what to study,” he told her, “study finance.”

She did that until her first accounting class at UWA—when everything changed. “Accounting made me think in ways I never had before, and something just clicked,” Knizley says.

After switching majors, she wasted no time using her growing skill set. As a freshman, she took on the role of treasurer for Phi Mu, her sorority.

“It was a huge undertaking,” Knizley admits. “But I could apply what I learned—especially from my Personal Financial Planning course—to manage the sorority’s finances.”

Her leadership didn’t stop there. She became Phi Mu’s president in her sophomore year, serving for two years.

“Running a sorority is like running a business, and businesses can’t function without money,” she says. “Being treasurer prepared me to lead. It’s not just fun and games; it’s budgeting, logistics, and problem-solving. My accounting classes taught me that no matter what you’re doing, you need money to make it happen.”

In May 2022, having gained work experience in the President’s Office at UWA, Knizley contacted her advisor, accounting professor Sharon Stipe, about summer opportunities in her field. That conversation led her to a position as an accounting assistant in UWA’s Office of Sponsored Programs, Research, and Outreach. There, she worked alongside executive director Rodney Granec and his team on spreadsheets, travel reimbursements, office bills, and budgeting.

“I’ve spent so much time with them, they’ve become my university family,” Knizley says. “I know I can call on any of them, night or day, and they’ll always be there.”

Perhaps her favorite part of working in the Office of Sponsored Programs was her involvement in digital literacy efforts through the Connecting Minority Communities grant. Working with digital technology coordinator Hayden McDaniel, she helped community members learn how to use iPads on-site and through the program’s mobile tech facility, Skills on Wheels.

“It’s been eye-opening to see how many people have never seen or even held an iPad,” she shares. “I’m grateful for the opportunity to help others bridge the technology gap. And I feel blessed to have access to technology others are now experiencing.”

The summer before her senior year, Knizley interned with the Alabama Department of Examiners of Public Accounts, traveling around South Alabama and gaining firsthand experience in financial audits.

“Once I started, I found out my supervisor, Mrs. Waters, lived just a few streets over from me back home —and we’d never met,” Knizley says. “She was sweet, patient, and a great teacher. She let me make mistakes but never made me feel bad about them. She always helped me learn and grow from them. It was an amazing experience.”

When she returned to UWA, she resumed her work with the Office of Sponsored Programs. By then, she had developed a new appreciation for how diverse and impactful a career in accounting could be.

“Most people think accounting is just crunching numbers and looking at spreadsheets,” she says. “But Mr. Rodney is using his accounting degree to impact the community. He has the biggest heart for people. I’m so grateful I’ve learned from someone like him.”

Heading into her final semester, Knizley wasn’t sure where she’d land, but she believed everything would fall into place. “I knew I’d end up exactly where I was meant to be.”

On New Year’s Day, she got a text from her mentor and fellow Phi Mu alumna, Kaley Akin. They had previously discussed the possibility of Knizley joining BMSS Advisors and CPAs, the public accounting firm where Akin worked. Knizley had jokingly said she’d only consider it if the firm opened a Mobile office.

“Her text message said they were opening a Mobile office,” Knizley recalls with a smile.

After interviewing in February and accepting a staff accountant position with the firm, she will begin her new role in September and spend the summer studying for the CPA exam.

“Walking by faith isn’t always easy,” Knizley says. “But I knew if I left my career in God’s hands, everything would fall into place. I didn’t know how—but I knew He would work it out. I couldn’t be more excited.”

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