Outdoor industry leader, storyteller, and conservation advocate Ronnie “Cuz” Strickland will headline the University of West Alabama’s first Saturday, Aug. 29, at 5:30 p.m. in Hughes Gymnasium.

Presented by Mossy Oak Properties, the event will benefit UWA’s Outdoor Fellows Program and Bass Fishing Team, launched in 2026, and is open to alumni, landowners, outdoor professionals, businesses and community members interested in supporting student development and the future of the outdoor industry. Students interested in learning more about the Outdoors Fellows Program are also encouraged to attend.

Strickland, a longtime Mossy Oak leader, industry ambassador, and author helped establish the company’s media production efforts, including the nationally televised “Mossy Oak’s Hunting the Country.” He was also named the National Wild Turkey Federation’s Communicator of the Year in 2010.

Drawing on his experience in outdoor recreation, media and conservation, Strickland will share insights with students and guests on building a career rooted in storytelling, stewardship and the outdoors. His visit reflects the Outdoor Fellows Program’s mission of connecting students with accomplished professionals who can provide mentorship, career guidance and real-world perspective. 

Proceeds and gifts from the event will help provide scholarships, offset travel expenses, purchase equipment, host educational programs and create hands-on student experiences. Supporters can also assist by providing access to land or water for educational outings, hosting hunting or fishing experiences, or volunteering as guest speakers and industry mentors.

Houndstooth Game Calls will host a happy hour from 4-5 p.m. to kick off the banquet, followed by dinner, an auction, raffle and giveaways.

Purchase tickets, become a sponsor, or make a donation by visiting the .

To learn more about the UWA Outdoor Fellows Program or UWA Bass Fishing Team, including partnership and sponsorship opportunities, contact Director and Head Coach William Crawford at [email protected].

Students interested in the UWA Outdoor Fellows Program can apply online through the Outdoor Fellows Program webpage.